Lately many Doctors point out that the lack of research or concern for pregnancy-induced lifelong changes in women is part of a larger and well-documented history of disregard for women’s pain. However, championing this as a challenge, here are 3 women who have been working with an indomitable spirit to help other women.
One such Woman of substance is Khushboo Aggarwal, Founder Zyla Health.Khushboo, who is also mother to a two year old, and juggles her work and family life perfectly well. She believes that being a mother doesn't slow her down, in fact energizes and inspires her to do more every day. Zyla has helped thousands of women conceive naturally and have normal deliveries via a healthy and stress free motherhood journey.
Khushboo has also laid a deep-rooted focus towards women's health via Zyla Health by offering multiple programmes like Ova Women’s Health Programme and Ova Pentacare Pregnancy Programme that aimed at improving women's health. The Ova Pentacare Program is a Holistic Health Program for expecting mothers! The program includes Senior Gynecologist Advice, Teleconsultation Nutrition Interventions, Prenatal Yoga Classes, Psychological and Emotional Support and 24x7 Chat Support.
The Ova Women’s Health Programme offers solutions for health issues like PCOD, Thyroid,Post Menstrual Syndrome,Osteoporosis, Arthritis, etc. The program includes Doctor, Nutrition, Exercise and Emotional Guidance.
Zyla Health has helped more than one lakh women so far, of which 60 percent have reported diabetes, followed by incidence of other lifestyle disorders such as PCOS/PCOD and thyroid.
Another startup started by a mother of Two herself, Surbhi Bhatia, Founder,The Mom Store that has become a leading maternity brand in the last 3 years occupying a white space and capturing a latent demand in the market by its offerings catered to the new age mom who is completely in control of her choices. When Surbhi, a mother of 2, was expecting her first child in 2017, she found herself struggling to find good maternity wear that she could wear to work and at other occasions. Most maternity wear came in the form of nighties with hideous designs. As she progressed in her pregnancy and became a mom, she also realized how essential comfortable nursing clothing were especially during the first 6 months - 1 year of motherhood journey. She set out to solve this problem. The Mom Store was born in 2019 and launched with basic categories like nursing tops, dresses and belly support leggings at first and quickly grew as it tapped into the latent demand of thousands of women.
The Mom Store has been a category defining brand in the maternity clothing space. The Mom Store Maternity Wear is designed keeping in mind the needs of pregnant and nursing women. Our concealed zippers designs are merged into the design gently and have minimum visibility so that the woman doesn't feel uncomfortable by their presence. They are optimally placed and easy to operate for women to easily nurse anywhere. Our belly support denims and leggings offer snug and instant support to the growing belly and also support it during the postpartum phase as the weakened core comes back. Our hands free pumping bras are a well thought out innovation to allow pumping moms to be handsfree as they handle the baby and other chores. Every single product and every single innovation is tried on by Surbhi herself before putting it into production. We have one and only one aim- to allow women to celebrate their motherhood journeys, while we identify and tackle the problems and offer the best and most beautiful products to moms around the wall.
The Mom Store's maternity range is a complete and holistic range across every need of a pregnant and nursing mom- casuals, dresses, loungewear, ethnic, intimates, winter offerings. The brand is growing at a CAGR 30% YOY and already has a customer base of over 2,00,000+ women. The Mom Store is poised to go international this year and expand its offerings in the US and EU markets.
Another name in our list is Madhurima Rungta with a remarkable startup HunyHuny the Mother & Baby products brand, started by this first-time new mom in the year 2020. She founded HunyHuny when she herself embraced motherhood with the arrival of the child. Madhurima believes a service originating with a personal experience & emotion always has a bigger path. Through HunyHuny she has taken upon herself to provide the expecting & new mothers, the perfect products to assist them as they foray into this new phase of life called motherhood.
HunyHuny has a wide range of products from the most comfortable Baby & Kids furniture like Baby Cribs, Baby Cot and Bunk Beds, the safest Baby Travel Systems in India be it a Baby Stroller, Baby Pram, Parent Jogger Stroller Prams or the Baby Carrycot to comfortable maternity & baby clothes. HunyHuny products are brought into the market after extensive focused research for Indian parents' needs and its long-term usability. Finding the best products for her own Baby starting from the Baby Bed Cot to the baby gears like Baby Stroller was a laborious task and now HunyHuny is making them available to parents painlessly
.
When the world was struggling with the Covid and post-Covid impacts, HunyHuny stood out amazingly with a strong parent connection. The brand has a strong online and offline presence and with the expansion, is increasing its physical presence through franchisee stores. HunyHuny just roll out Franchise stores across all Tier-1 cities. And already many are booked. To support the youth, grow and build a job-giving ecosystem rather than job seeking, this mompreneur has come up with a unique HunyHuny Franchise Model concept which give a minimum grantee return of 25% every year, which is a complete risk free business to help those who plan to venture into the business world.
