In the bustling world of bridal couture, where the spotlight often shines on the bride, there are few brands that endeavour to tread differently: to give grooms the limelight they deserve and rewrite a narrative of fashion that’s tailor-made for them.
Breaking away from the bridal couture frenzy, one such brand that has emerged and redefining the narrative of menswear is Asuka couture, a Delhi-based design powerhouse specialising in men's fashion in ethnic and western wear. In a couture market saturated with bridal couture, Asuka Couture stands out as a unique player, with their premium range of menswear for celebratory and festive occasions, and a refreshing fashion offering that goes beyond the conventional.
Recognizing the need for an exclusive space dedicated to men's fashion, Asuka Couture brings to the table classic silhouettes that complement Indian men, uniquely blending heritage craftsmanship with chic contemporariness for the men of today. The brand's commitment to preserving heritage while infusing a modern aesthetic is another cornerstone of its offerings.
The brand's journey began in Delhi as a wholesale manufacturer of menswear and garments for apparel houses. With 35 years of experience and a fresh sense of style pivoted by the five gen-next brothers, Asuka Couture took shape in 2023, venturing into men’s couture with the aim of transforming the fashion landscape, inviting men to step into the spotlight and make their mark on the grand stage of life's celebrations.
At Asuka, the unique craftsmanship of their artisans from across the country takes centre stage in the outfits, with each piece meticulously crafted by hand. This emphasis on quality is not at the expense of affordability, as the brand strives to provide garments that resonate with the customer's personal style without breaking the bank.
From classic sherwanis to contemporary ceremonial suits, indian ethnic ensembles like kurtas, bandhgalas, bundi sets, sherwanis, and western wear such as ceremonial suits, tuxedos, and indo-western fusion attire, Asuka Couture's collection, available at their flagship stores in Hyderabad and Mumbai, offers a wide array of options to choose from including fabrics for custom tailoring and footwear, accessories etc, all at one place providing a one-stop solution for grooms and groomsmen looking for complete ensemble for their special day.
For grooms-to-be and their best men, Asuka Couture is a must-visit destination. As the festive season approaches, the brand unveils a fresh collection of kurtas and suits, embodying the perfect blend of classical and contemporary sophistication.
Visit their physical stores to discover a world of festive regalia for men–
Hyderabad: Shop A, 120, TSG Heights, 8-2, 45, Road No. 2, Banjara Hills, Hyderabad, Telangana 500034.
Mumbai: Showroom Ground floor, The Designate by Shapoor Ji, Swami Vivekananda Rd, Santacruz West, Mumbai, Maharashtra 400054.
Follow on Instagram: https://www.instagram.com/asukacouture?igshid=OGQ5ZDc2ODk2ZA==
