Highlights
- An international trade event that highlights the rapid and continuous advancements of Oman’s healthcare.
- The show is organized by Oman Health ministry
- Launched in 2009 (14 years history with 12 editions)
- It is the only medical show certified by UFI - The Global Association of the Exhibition Industry.
- Only healthcare expo/ conference in Oman covering 3 days, 60 speakers and 50+ sessions and all healthcare
- sectors
- The exhibition includes hospitals, medical tourism services, latest medical supplies, medical equipment, technologies and solutions that are relevant to the healthcare industry
- 6 country pavilions ( Malaysia, India, Thailand, Iran, Pakistan, Turkey)
- Strong international participation from 9 countries ( Oman, Iran, Malayisia, Thailand, India, Pakistan, Turkey, UK
- and Lebanon)
- It is a great opportunity for stakeholders in the healthcare industry to network and create new business opportunities
Medical tourism – a boon!
Nearly a 120,000 Omanis go abroad for medical care owing long waiting lists for surgical and other procedures in Oman’s public and private hospitals, and the requirement for more specialized services.
India has become one of the major destinations for medical tourism especially for people in Gulf countries like Oman for various reasons:
- State of art facilities and highly qualified doctors
- Ease to travel. Flight connectivity and distance
- Cost effectiveness
Key observations
Public visitors remain the highest percentage segment of visitors to the event, accounting for 25% of the total Visitors' numbers increase by 49% in 2023 driven by leveraged digital marketing campaign
71% of exhibitors are international hospitals and healthcare providers
There is high synergy between public visitor's seeking international medical care and the increasing international participation. This is a high ROI are for exhibitors
The partnership and support from the ministry of health helps in attracting government visitors from all over the governorates of Oman
Healthcare professionals visiting the event represent 8.90% of the total healthcare workforce
The conference continues to attract doctors and medical managers and staff from major health institutions
The following segments represents a growth opportunity through enhanced B2B marketing and activation: Medical equipment and supplies, Medical Technology, Physiotherapy orthopedic technologies, pharmaceuticals/ drugs, equipment, instruments and supplies
The following segment have a high demand by visitors: health travel, health consultancy, childcare products, cardiology, imaging and diagnostics, radiology, software for pharma industry and management, organic products, facilities management
The India Pavilion at OHEC
- Powered by THE WEEK
- Exclusively marketed by Malayala Manorama across India
- Exclusive space with India specific branding
Exhibitors Benefits
- More than 10K visitors
- Pre-event social media marketing
- Conference speaking opportunity
- B2B matchmaking
- Pre-event introduction to government stakeholders.
- Onsite video coverage of exhibitor for social media promotion
- Logo branding in promo ads in MM Daily & The Week
