Have you ever thought about why influencers are interested in working with brands? Simple! Spare growth is what these brands give them. We have a perfect example to validate this: Hala Owais. A Dubai-based beauty blogger who has taken over the internet and the glamour world with her mastery and knowledge of makeup.
Reaching brands in their niche is the ultimate goal of every influencer. Hala Owais too asserts this. She started as a makeup artist and is currently working with several cosmetics brands. Too Faced Cosmetics (Middle East), Catrice Cosmetics (Arabia), Charlotte Tilbury (Arabia), So Good, Boots (Middle East), etc. are a few brands that Hala Owais has collaborated with. Out of those, her promotion with Too Faced Cosmetics is seen very often.
Aren’t these some of the dream brands for every makeup artist? We guess so, and this is how the beauty influencer made her big. Hala Owais saw huge success when she started collaborating with brands.
Earlier, her views and likes on Instagram were limited to 3-5 thousand per post. It was in recent years when her beauty educator side caught the eyes of these brands too. In the current age, Hala Owais garners up to 50K impressions. She has exactly defined how an influencer's success is influenced by an abundance of followers and brand collaborations.
She has also done paid promotions for brands in other niches like Pantene (Arabia), Tanishq (UAE), Justlife (UAE), Imperial Leather (Arabia) and more. Hala Owais is a fashion enthusiast too, and her stylishness has attracted a million eyes, including brands like Brauna (Arabia), JW Peo, Styli and Lily and Rose.
Hala Owais believes that daily promotion of the brand you aspire to work with can help you get the attention of those brands. She follows this even today by tagging several cosmetics brands of high standing in her stories. Furthermore, from working with different labels to owning one, Hala Owais is a quintessential example of not only an outstanding influencer but also a mindful entrepreneur.
