Social media trends: Contemporary footwear versus Indian aesthetics 

Social media is abuzz with this new trend of traditional Indian aesthetics over Western footwear like sneakers and heels

preview image webstory - 9 Pic courtesy: Around Always and Needledust

What if you got sneakers with some desi vibes? Yes, you heard it right! Social media is abuzz with this trend of traditional Indian aesthetics over Western footwear like sneakers and heels. It puts the spotlight on bridal fashion too. If you are a bride-to-be or someone who loves to add an Indian touch to your modern wardrobe, these designer sneakers are the best choice. They are carefully crafted with beads, sequins, threadwork, stones and more to make them stylish yet classy. 

The OG's behind this trend

Needledust

Needledust is one of the most well-known celebrity footwear designer brands in India. The brand not only focuses on footwear but also offers a variety of designer purses. Recently, they partnered with fashion designer Abhinav Mishra to create a stunning collection focused on mirror work designs. In addition to their signature collection, they have launched a sub-brand called Sand by Shirin, which gives modern elegance to casual and semi-formal footwear. The brand makes its products available through online platforms and stores in cities like Delhi, Chandigarh, and Mumbai. Celebrities like Suhana Khan, Rohit Saraf, Pooja Hegde, Kriti Sanon, and many others are known to wear this brand.

Pear Couture 

Another notable brand is Pearl Couture, a designer footwear brand based in Jammu and Kashmir. The brand is known for its stunning hand-embroidered juttis and heels.  By blending traditional Indian designs with modern style the brand creates unique footwear that is perfect for weddings and festivals.  Their intricate embroidery and attention to detail make each pair stand out.

Around Always

Around Always is a footwear brand located in Kolkata. The brand is well known for its customised bridal heels and sneakers. If you’re a bride who loves to pair lehengas or sarees with a modern twist, this brand is your perfect choice. They have a good collection of designer sneakers which are unique and fashionable. The best part is that they can customise according to your needs. Each pair is carefully crafted with intricate embroidery and thread work which adds a beautiful and detailed touch to the shoes.

If you’re a fashionista, these sneakers would be the best choice for your footwear collection and for your Indian wardrobe. The trend of Indo-western outfits continues to be popular among youngsters and pairing these sneakers with the outfit would be a perfect choice. Whether it is a minimal function or a wedding eve the timeless beauty of Indian aesthetics will make you stand out from the crowd.

TAGS

Join our WhatsApp Channel to get the latest news, exclusives and videos on WhatsApp