Homegrown auto major Mahindra and Mahindra (M&M) on Sunday reported a 25 per cent fall in total sales to 36,085 units in August.
The company had sold 48,324 units in the corresponding month last year, M&M said in a statement.
In the domestic market, sales were down 26 per cent to 33,564 units last month, compared to 45,373 units in August 2018.
Exports declined 15 per cent to 2,521 units, against 2,951 in the year-ago month.
In the passenger vehicle segment, which includes utility vehicles, cars and vans, the company sold 13,507 units last month as compared to 19,758 vehicles in the same month of 2018, a drop of 32 per cent.
In the commercial vehicle segment, the company sold 14, 684 vehicles as against 20,326 units a year ago, down 28 per cent.
"The auto industry continues to be subdued in the month of August due to several external factors. We are optimistic and hopeful of a good festive season going ahead," M&M Chief of Sales and Marketing, Automotive Division Veejay Ram Nakra said.
Honda suffers 51 per cent drop
Honda Cars India Ltd (HCIL) on Sunday reported a 51.28 per cent decline in domestic sales at 8,291 units in August as against 17,020 units in the same month last year.
The company also exported 227 units last month.
"The auto sector continues to witness high de-growth due to poor consumer sentiment," HCIL Senior Vice President and Director, Sales and Marketing Rajesh Goel said in a statement.
This is despite the high discounts prevailing in the market which makes it the best time to buy cars, he added.
"We hope the recent measures taken by the government will help in improving consumer sentiment and demand creation as we move forward. With the impending festive season, the sales are likely to pick-up in coming months," Goel said.