Domino’s Pizza, Dunkin’ Donuts, McDonalds, KFC—if there’s an American fast food chain that hasn’t set up shop yet in India, it is Popeyes. That is set to change, however, as Jubilant FoodWorks, which franchises Domino’s and Dunkin’ Donuts in India, has announced it will be bringing the fried chicken fast food brand to India, Bhutan, Nepal and Bangladesh.
The company announced it would enter into an exclusive master franchise and development agreement with PLK APAC Pte Ltd, a subsidiary of Restaurant Brands International Inc (RBI), said a joint statement.
It added that the pact has been signed "to develop, establish, own and operate" hundreds of Popeyes restaurants in India, Bangladesh, Nepal and Bhutan in the coming years, said a joint statement.
JFL Chairman Shyam S. Bhartia and Co-Chairman Hari S Bhartia said, "We are happy to announce the signing of a multi-country agreement to acquire the exclusive rights to operate and sub-license the iconic Popeyes brand in India and neighbouring countries."
He added that chicken is one of the largest and fastest-growing categories in India and is expected to grow rapidly in years to come.
Popeyes has around 3,400 locations around the world, and saw a surge in sales after its chicken sandwich went viral in 2019. It launched in China in 2020 and is making ambitious plans to target chicken-eating markets, expanding in places like the Philippines and Spain.
