The post-covid era belongs to the entrepreneurs who can reasonably distinguish between brand and business and know which one to prioritize and run them parallelly. Brands cannot merely be money minting machines. They have to be intentional and powerful instruments that bring meaning to people’s lives and should know how to connect with the audience they are serving their products and services to become successful.
The new brand model centres the focus on customers, placing meaning ahead of products. For the present generation, it’s not about what they own but about who they want to become and who they are associated with. The COVID-19 has altered the consumer behaviour pattern, pushing marketers to not stop but re-invent themselves. Hence, there is a definite shift to e-commerce across industries. One such venture, Recode Studios, serving majority homegrown cosmetic products in India, re-invented itself during the pandemic and entered the world of E-commerce.
When the retail shops were closed for consecutive months, Recode was in predicament to run the business. By establishing itself as an E-commerce platform, Recode is breaking it's own estimates today. Along with its digital presence, the brand has turned to social media to generate awareness and interest in their products and services. The brand is focused to offer a variety of products to the consumers and in a short period of time has become one of the highly recommended brands by celebrity makeup artists like Meenakshi Dutt, Parul Garg, Atul Chauhan and many other who’s who of the makeup industry. Influencer Marketing has helped the brand to connect with the hearts of its customers as the makeup artists are the most convincing reviewers of the products which helps the customers to decide what and what not to purchase.
With so much love received from the celebrity makeup artists and their viewers, Recode has become the most talked about cosmetic brand in the Instagram community.
The brand prioritizes the needs of its customers and offers to be available via different channels, including social media, WhatsApp and toll-free numbers. Since the beginning the founding members had their target set on capturing both the online and offline market. To date, the brand has been able to cover North and Central India, and going forward it plans to make a niche for itself in the Southern parts of the nation through their online presence, for which they have launched the application of Recode Studios on Android as well as iOS to capture the complete domestic market of cosmetics.
" Digital world has no walls, no boundaries. With a convenient cost, any brand can reach its potential customer from any part of the world. With our 20 years’ experience in logistics and operations in different sectors, we believe in ourselves to make Recode a successful E- commerce business in the near future. With the designing experience of my female co-founders, we invest our expertise and try to add on the most trendy and innovative products to our product list. " Rahul Sachdeva, the founder of Recode Studios shares the goal of the brand.
Recode Studios is expanding to become the nation’s largest platform to sell beauty and skincare products from different brands. Collections from Indulgeo Essentials, Richa Dave, KleenOWipe, Riyo Herbs, Zobha, London Pride Cosmetics and many more are already available at Recode Studios’s official website and the brand aims to get over 100 brands on board by the year end to sell their products via their portal in 2021.
Online shopping aids people to order from the comfort of their home and the current situation has given an added advantage to the E-commerce portals in the consumer supply chain to boost revenue. With various collaborations and inviting more domestic brands to sell their products on Recode's portals, the day isn't far when this brand will outshine itself to become the most convenient E-commerce cosmetic platform serving all the domestic and international products at a single platform.
Download Android apps - https://play.google.com/store/apps/details?id=recodestudio.android.app
