It is a known fact that the creative ecosystem has been booming in India for quite a long time now. In the last few years, the country has welcomed various out of the box ideas from different verticals. However, the uncalled evil in the form of coronavirus impacted various businesses across the country. During this time, the most lucrative ventures have been the tech companies, content companies and digital media agencies. In the Indian telly world, Kaushal Joshi has built his reputation as one of the most prominent names. Besides being a top-notch artist manager and a celebrity manager, he has deep-dived into the concept of production and is keen to make his foray into the field of content creation.
While image building remains his core expertise, Kaushal has managed the top names from the entertainment industry. Some of the celebrities managed by him include Hina Khan, Krushna Abhishek, Shehnaaz Gill, Paritosh Tripathi, Sidharth Shukla and many more. Everyone is aware that the major work in the field of celebrity management is all about arranging media interviews, getting brand collaborations and updating the shooting schedule of celebrities. But content creation and influencer marketing demand more creativity and productivity. “Social media has given wings to many young creative minds who have earned great fortunes by creating exceptional content. I believe that the trend of making viral content is here to stay”, reveals the celebrity manager.
On the contrary, Kaushal Joshi even emphasizes the need for learning different aspects to sustain in the industry. He says, “You must be skilled and have thorough knowledge about different jobs while working in the entertainment industry. For instance, I did not limit my potential to only managing celebrities. But I also learnt fundamentals about production like pre-production and post-production. After all, every department is closely interlinked with one another.” After a successful run as a celebrity manager, Kaushal Joshi is building a network of content creators from different categories. His idea is to give influencers a common platform where they can showcase their diversified skills.
Furthermore, the celebrity manager states that this project is very close to his heart. “I am still working on it. Digital is already taking over every sector, and I feel that now is the time to upgrade and be in sync with the latest trends of content consumption”, added Kaushal. Through his unique concept of managing content creators as well as helping them curate content, Kaushal Joshi seems to bring a tide of change in the dynamic world of entertainment. Always emphasizing realistic and relatable content, Joshi is leaving no stone unturned to set an example with his creative ideas. We are eager to know about his out of the box ideas, and it would be interesting to watch how he brings the plan to action.
