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Royal Enfield CEO Vinod Dasari steps down, to focus on affordable healthcare

Vinod Dasari's successor will be B. Govindarajan

Former Royal Enfield CEO Vinod Dasari

After two and a half years as CEO of Royal Enfield, Vinod K. Dasari has stepped down from the post, parent company Eicher Motors announced.

Dasari has stepped down as CEO and has also resigned as Executive Director of the Board of Eicher Motors, the company said. His resignation will come into effect from August 13.

Dasari will be succeeded by B. Govindarajan, who has been Royal Enfield's COO since 2013.

According to Eicher Motors, Dasari opted to resign in order to commit his time to the cause of affordable healthcare.

"He recently set up and inaugurated a not-for-profit hospital in Chennai, and intends to commit his time towards the cause of building affordable and accessible healthcare facilities," Eicher Motors said.

Siddhart Lal, Royal Enfield's Managing Director, said, “Vinod has made significant contributions to the organization. Right from his unwavering focus on customer facing digital properties, to driving network expansion, to building several new service and I am happy to have been a part of this."

Dasari had joined Ashok Leyland in 2005 as its COO and had also served as MD and CEO of Ashok Leyland.

"Right from his unwavering focus on customer facing digital properties, to driving network expansion, to building several new service and solutions oriented initiatives, he has helped the company take giant steps forward. He also very ably led the company through tough and unprecedented times over the last year and half," Lal said.

Govindarajan has worked in the company for over 23 and brings an "astute understanding of the industry, with strong technical know-how, combined with a sharp strategic outlook and operational excellence," according to Lal.

"Govind has led several turnkey projects for Royal Enfield and has been instrumental in growing and expanding our manufacturing facilities, in bringing a paradigm shift in our product quality, delivery and development process, and in setting up our two state-of-the-art Technology Centres in India and the UK," Lal said.