When Marshall McLuhan predicted the implications of our entire media ecosystem more than 40 years ago, he predicted that the Internet would become a “global village…” referring to the landscape of worldwide interconnectedness that we see today.
The ramifications of this phenomenon are defining the media landscape: we’ve begun to represent ourselves online through social media accounts and have developed intimate ties with our wireless devices.
Nevertheless, even experienced entrepreneurs admit that they do not fully comprehend customer behavior patterns on the Internet. They find it hard to keep track of the overwhelming variety of marketing tools and trends needed to unleash the full potential of digital businesses. This is precisely when online marketing experts such as Sean Raymond come to the rescue.
Sean has established himself as a prosperous and promising entrepreneur. He has already created Goodlife Agency – a high-level eCommerce consulting & marketing service for those looking to scale their eCommerce businesses to multiple 7-figures.
With such an impressive success rate in his teenage years, this online marketing whiz will surely be making noise in eCommerce for years to come.
Facebook Ads: How to Maximize Business Potential
The ability to use Facebook Ads effectively is akin to having a superpower. With the help of Facebook advertising, you can reach billions of people and even target them based on things they’re interested in. As of 2021, over one-third of the world’s population is on Facebook, which means an audience of roughly 3 billion people can all see your ads!
Even the most excellent marketing ideas can fade in the grueling process of setting up Facebook Ad campaigns. For many, all format options, optimization methods, and confusing data metrics seem hard to grasp.
Sean shared with us a list of the Facebook marketing know-how that he’s mastered and said are the pillars to producing his 871% Lifetime ROI in Facebook Ads:
· Understanding of your target audience;
· Creation of optimized marketing campaigns;
· Management of budgets and rates;
· Testing of audiences & creative elements;
· Evaluation of your campaign’s performance;
· Adapting your marketing strategy for ever-increasing ROI;
· Marketing Automation and Performance Management.
These are just a few examples.
“At Goodlife Agency , great effort is put into researching the ecosystems, ever-changing business processes, and audiences of our client’s businesses to craft customized marketing roadmaps that continually produce high-ROI results that guarantee our client’s growth and performance,” Sean tells us.
Know Your Audience
Setting up the target audience in Facebook Ads Manager is in no way inferior to Mr. Fantastic from the Fantastic Four; you can target based on demographics, past visits to the site, interests, conversions, and more. The choice is indecently wide.
It can take hours to talk about the importance of choosing the right audience, so let’s limit ourselves to a short piece of advice: the target audience on Facebook Ads should match your offer.
“The main pillars of marketing success come down to understanding the audience you’re marketing to, then letting that section of the market validate your offer/product,” Sean tells us. “Create messages based on the personalities and desires of the target audience, then let that audience prove or disprove their interest. In this way, you will avoid one of the most damaging mistakes in advertising – creating good ads but showing them to the wrong people. Your ads have to cater to your audience, not the other way around.”
Sean Raymond’s Goodlife Agency is a secure bet for any eCommerce business looking to scale to multiple 7-figures. Its goal is to provide highly-profitable marketing to 6+ figure online businesses, effectively raising them to multiple 7-figures without wasting their ad budget and without leaving the business owner to figure it out all alone.
