On International Women’s Day, popular food delivery platform Zomato introduced a new dress code for its female delivery partners.
Taking to Instagram, Zomato posted a video saying their women delivery partners can now opt to wear kurtas instead of t-shirts.
In the video, Zomato noted that many women have expressed discomfort with the Western-style Zomato t-shirts. "So, we gave them a choice."
The video shows the female delivery partners trying their new uniforms, kurtas, and appreciating the company's decision.
"Starting today, Zomato's women delivery partners can choose to wear a kurta," the company wrote, sharing the video.
Many followers of the food delivery app on Instagram appreciated the initiative.
"Some deliver choices, some deliver goodness, some do both," wrote a user.
"Zomato, you nailed the marketing game, you touch hearts like no one else," wrote another.
