ChocolateX, an aphrodisiac chocolate brand, has announced the launch of its all-natural, libido-boosting chocolates. The brand has roped in actor Sunny Leone as its official ambassador, leveraging her influential reach to spark open conversations on intimacy and self-care in India.
“In a landscape saturated with pills and chemically formulated solutions, ChocolateX brings a refreshing alternative—a chocolate crafted to boost libido and enhance pleasure,” the company said in a statement.
It said ChocolateX helps by enhancing connections and promoting overall wellness, creating a space for individuals and couples to explore and enrich their intimate relationships.
“Sunny’s vibrant personality and openness around conversations of self-expression made her a perfect match for ChocolateX. Her connection with a wide audience, especially in the wellness space, complements our goal of reaching people who value authenticity and are ready to embrace a more open dialogue around intimacy,” said Rafi, one of the co-founders of ChocolateX.
The company claimed that its partnership with Sunny Leone will leverage the actor’s influence through unapologetic social media campaigns, bold visuals, and compelling storytelling aimed at breaking taboos around sexual wellness.
The collaboration seeks to dismantle long-standing stigmas and celebrate India’s heritage as the land of the Kamasutra, it said.
“With this launch, ChocolateX is pioneering a cultural shift, offering individuals the opportunity to enhance their wellness naturally and enjoyably, all while fostering an open dialogue on intimacy,” it added.
ChocolateX was founded in 2021 by college friends Rafi, Karthik, Srinivasa, and cousins Ravi and Rama.