Artificial Intelligence is not just a buzzword, but part of business plans at more big Indian corporates. These are the findings of NTT DATA, the global business and IT service provider which services 75 per cent of the Fortune 100 companies in the world.
Experimenting with AI is over, with most Indian corporate biggies now moving into the phase of deploying AI in business use cases, the survey found. In India, GenAI is primarily used for risk assessment, fraud detection, quality control, and personalised service recommendations and knowledge management Process automation.
ALSO READ: AI readiness declines in India; only 18% firms fully prepared to deploy AI-powered technologies
All 100 per cent of Indian companies surveyed confirmed that they are using or planning to use AI to optimise their productivity. This is higher than the global average.
NTT DATA’s latest research, “Global GenAI Report showcases how organizations are mastering their GenAI destiny in 2025”, revealed a significant shift in how organisations are using Generative AI (GenAI). The research, which surveyed over 2,300 IT and business leaders in 34 countries including India highlighted the increasing focus on leveraging GenAI for long-term performance gains, moving beyond experimental use.
ALSO READ: AI is going to make our jobs easy, but is far from replacing humans entirely
While 95 per cent of Indian respondents said they had a defined GenAI strategy, 37 per cent said they hadn’t yet aligned it with their broader business plans, limiting its effectiveness. Around 87 per cent also admitted that old infra, including servers and computers, and concern over security, staff skills etc were holding them back. Resistance of employees was also a major challenge to faster adoption.
“The future is clear. Generative AI is more than just another tool – it’s a transformative force,” said Yutaka Sasaki, President and Chief Executive Officer, NTT DATA Group. “As we move beyond experimentation, a tension emerges: move too fast, and we risk unintended circumstances; move too slow and we fall behind. Getting GenAI right isn’t optional. That’s why we’re providing a blueprint to help our clients harness its potential for lasting success.”
ALSO READ: Inside the complex tapestry of AI's impact on society
While giving the thumbs up to accepting AI with open arms, the survey also found Indian companies going slow in forming AI teams and actual implementation. While 83 per cent of global biggies surveyed said they had expert or ‘robust’ AI teams in place within their organisations, the equivalent percentage for Indian companies was a much lower 67 per cent.
While globally, CEOs felt implementation of AI will help their companies with business process efficiency, sustainability, compliance and employee ease, Indian CEOs felt it will improve competitiveness and revenue growth among others.
