Who owns Bluesky? Amid X-odus, why users leaving X are not flocking to Meta's Threads

As Bluesky draws in more users, Meta CEO Mark Zuckerberg announced that Threads would start testing customised topic-based feeds

Bluesky Representational image | Getty Images via AFP

With Donald Trump getting elected as US president, his largest donor Elon Musk's micro-blogging site X is seeing an exodus of users. Bluesky reportedly added one million new users following the US elections results as X takes a right-wing focus.

Earlier, when Brazil banned X, more than three million users joined Bluesky within a week.

ALSO READ: Is Elon Musk’s Trump love hurting X? Over 1 million users join Bluesky, Instagram’s Threads in 24 hours

Why are users leaving X not joining Threads?

Experts believe that users leaving X are choosing Bluesky over Threads due to its design. Bluesky mobile app looks similar to X, which is no surprise considering its origin within Twitter.

Amid Bluesky's emergence, Meta CEO Mark Zuckerberg announced that Threads would start testing customised topic-based feeds. Threads still stands tall as X's biggest rival with more than 275 million active users.

Who owns Bluesky?

Bluesky is primarily owned by its CEO Jay Graber. Jabber inventor Jeremie Miller, Techdirt founder Mike Masnickand Blockchain Capital general partner Kinjal Shah are on its board.

Former Twitter CEO Jack Dorsey set up the project within the company in 2019. In 2021, Bluesky became an independent company before parting ways in 2022.

How is Bluesky different from X?

Bluesky is similar to X in some ways as it allows users to post, reply and message each other on a vertical interface.

Unlike X, Bluesky allows users to moderate their experience, including choosing the algorithm that allow them to customise feeds. It also lets users keep their website addresses as user handles and thereby acting a verification tool.

Bluesky also allows users to see posts of public accounts that have blocked them.

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