Ultraviolette, known for its premium electric motorcycles appealing to superbike enthusiasts, expects to enter international markets such as Europe in 2025 and achieve a monthly sales target of 1,000 vehicles by the second half of the year, according to its co-founder.
Niraj Rajmohan, co-founder and CTO of Ultraviolette, said that the EV maker plans to scale its commercial operations in 2025 and to more than double its sales network. Currently, the company operates in 12 cities in the country, and it plans to expand this to 30 cities.
Ultraviolette, due to its being one of the market forerunners, established itself as a sought-after EV brand in what is now a crowded segment with electric-exclusive makers such as Ola Electric and Ather Energy, and arms of major motorcycle makers such as Hero (Vida) and TVS Motor Co (which is also an investor in the company). However, most brands focus on mass-market electric scooters.
Despite this, the company sold 1,000 units of its F77 Mach 2 electric bike. The F77 Mach 2 comes in two variants, and prices start at Rs 2.99 lakh.
"In India, 2025 is going to be a year of massive scale-up from a commercial availability point of view," said Rajmohan. Confirming that Ultraviolette completed the initial phase of its network expansion to 12 cities, the co-founder added, "The next year is going to be scaling up to 30 cities in terms of availability, sales, service and spares."
Ultraviolette also has plans in 2025 to enter Europe and other international markets, but the company looks to bide its time with a pilot launch just like it did in India in the 2023-2024 period.
The EV maker also mused on its plans to go public. "We have some rough timelines, I would say 18 months at the very minimum," said Rajmohan while stressing that it would only happen after scaling the company operations to sustain profitability in the long run.
To achieve that, the company looks to widen its product range in two-to-three years, but also keep away from the mass market segment. "We will definitely, in the next two to three years, be present across four or five different product lines in the motorcycle space. The price band will also widen more," Ultraviolette CEO and co-founder Narayan Subramaniam.
Earlier this month, the company announced that the Ultraviolette F99 electric bike was titled the fastest Indian-manufactured motorcycle after setting a FMSCI-certified quarter-mile record of 10.712 seconds. The F99 is expected to also launch in 2025.
