The quick commerce boom has afforded food delivery giant Swiggy the opportunity to launch a dedicated app for its on-demand Instamart platform. The company announced on Thursday that it looks to launch a parallel standalone app for Instamart.
In addition, Instamart will continue to be available on the original app for customers who are not into adding more apps to their phones.
Swiggy group CEO Sriharsha Majety said that Instamart is on its way to match the size of the primary food delivery business. “Recent developments show it’s on track to surpass food delivery in both penetration and scale,” Majety weighed in, indicating the q-commerce boom.
“The standalone app will be an add-on, augmenting our reach by meeting consumers where they are, and ensuring we continue delivering the best possible experience in the category,” said Majety.
Swiggy Instamart CEO Amitesh Jha ensured that premium subscription customers on Swiggy would be able to avail themselves of benefits on Instamart as well, despite the introduction of the new app.
“Whether consumers access Instamart via Swiggy or the standalone app, all Swiggy One, One Lite, and One BLCK benefits will apply, ensuring that our ever-growing user base continues to enjoy the same great perks,” added Jha.
For Android smartphones, the Swiggy app already had a shortcut enabled that opened the Instamart section first. Swiggy also integrated Dineout, a restaurant reservation service, after its acquisition into the main “unified” app.
According to Jha, Instamart boasts a range of nearly 50,000 products. “The positive reception in new cities and categories suggests Instamart could achieve far greater user adoption, going well beyond 100M+ users,” added Majety.
Swiggy shares closed on Thursday around 3.3 per cent higher at Rs 506.70 apiece. The stock hit as high as Rs 521.40 during the day. In contrast, Zomato closed 2 per cent lower at 244.95 per share.
