The Baahubali film franchise, directed by S.S. Rajamouli, had grabbed the attention of movie lovers across the country, with the cliffhanger 'who killed Kattappa' becoming a riddle that spawned fan theories galore. So, how much did the director and makers have to spend on the promotions of the movie to make it a national sensation?
According to Rajamouli, he spent “zero budget” for the promotions. The director revealed this while speaking at press conference for the upcoming release of the animated series Baahubali: Crown of Blood.
He said instead of spending money on promotions, they spend the money on making the movie.
“The first thing is that I don’t think high of myself. I don’t think low of myself. If my next project is coming out, I don’t assume everyone will be waiting for it. At the same time, I don’t think I am a nobody. I try to be in the right frame of mind and always eager to look for newer audiences. So how can I reach to the newer audiences and how can I make them come and watch my movie? How can I invest in them? That is the only thought that drives the entire publicity campaign," the director was quoted as saying.
“When we said that we spent zero budget on Baahubali, that means yes, we didn’t buy any spots, we didn’t pay any papers and websites to put up the posters or anything like that. But we did a lot of homework for that."
He said they created many videos and digital posters and released the characters.
"We released the making videos, so we did a lot of things. So a lot of publicity happened but the thing is that we didn’t spend money to do it. We just used our brains and time to do it,” the director said.