‘I don’t think the magic of movie theatres will ever fade’: Priyanka Chopra weighs in on OTT vs theatre debate

Chopra – who is rumoured to make her return to Indian cinema in SS Rajamouli’s next directorial – is confident that footfall in theatres will not drop owing to technological advancements like 3D and IMAX screens

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Priyanka Chopra is undoubtedly one of the biggest stars in India, and within the last decade, she has garnered quite a name in Hollywood, too. The Bajirao Mastani actress – who has taken on more roles in English films in recent times – recently made headlines when she hinted at a possible Bollywood comeback during the Red Sea Film Festival.

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Recently, in an interview with the Hindustan Times, Chopra weighed in on the war between OTT platforms and theatres. Both providing different experiences, the 42-year-old said, “I think that both, the big screen and OTT, are incredible to have. We’re living in an incredible time where we can access entertainment in every way possible, 24/7.”

Elaborating on the magic of experiencing films on the big screen, the actress said, “I think it will always be special. There’s nothing quite like entering a darkened theatre and watching a movie, not just with friends and family, but in a room full of strangers, all connected by the viewing experience. The big screen’s scale, sound, and immersive atmosphere add to make it a special experience. I don’t think the magic of movie theatres will ever fade.”

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While OTT platforms have seen a surge in viewership, the Quantico actress believes that evolving technology in theatres will draw in more audiences, especially with the widespread availability of 3D and IMAX screens. “The advancements in technology ensure that the cinematic experience is only getting better. From 3D to IMAX, and now immersive audio, there is continued innovation in the theatre experience and that will keep bringing people back.”

Currently, Chopra is gearing up for the release of the second season of Amazon Prime Video’s Citadel, scheduled for 2025. She is also rumoured to make her return to Indian cinema in SS Rajamouli’s next directorial. 

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