Zeno Health is creating a simple world for its customers where healthcare is affordable and authentic
Healthcare has the largest impact on the end consumer as a segment. Zeno Health (formerly Generico) has built confidence with its 12 lacs+ trusted customers by knowing medicines and sourcing the right ones at the right time. The Mumbai-based company has created a network of pharma retail outlets to raise awareness and to gain the essential confidence. At the outset, the emphasis was on store layout model because they believed pureplay tech wasn't the answer and chose the offline route as majority of patients who require medicines for chronic illnesses aren't mobile or tech-savvy. The company started with store in Mulund, Mumbai and a sound operational strategy.
#HealthkiCentury: Zeno’s healthcare journey towards 100+ stores
Zeno Health is a generics-focused company with a consumer-centric approach. The business strategy differs significantly from that of traditional online and brick-and-mortar pharmacies. Their core value is to increase transparency by increasing awareness and providing access. They believe that consumers require long-term value, which they can provide. What began with few outlets in low-key locales has grown to 90+ stores, with plans to expand to 100+ stores by the end of August, including Mumbai and Pune.
“We're approaching our #HealthkiCentury, and we'd want to thank our customers for their unwavering support and love as we work towards our goal of 100+ stores. We want to give back some love by offering products at special rates and more on certain important healthcare items. In our transition from pharmacy to healthcare, we want to create a positive difference in people's lives by focusing on holistic healthcare rather than just medicines.” says Mr. Siddharth Gadia, co-founder, Zeno Health.
At Zeno Health, essential healthcare products will be available for just Rs.1 as part of the #HealthkiCentury campaign. The new customer will receive products such as a vaporiser worth Rs. 450/- at Rs. 1, a sanitiser worth Rs. 50 at Rs. 1, and a thermometer worth Rs. 349/- at Rs. 1/-. They will be selling items like Oximeter worth Rs. 3999/- at a special price of Rs. 400 to existing customers (T&C Apply). The items listed are beneficial and necessary in every home on a regular basis, and this is especially true in these times.
“We're spreading awareness of this campaign from all angles, including OOH, Print, Radio, Digital, and BTL by going hyper local, to ensure that more people are aware of it and can take advantage of it. This special offer will be extended until the 100th Zeno Health Store,” Siddharth adds.
About Zeno Health
Zeno Health is one of Mumbai's fastest-growing pharmacy retail companies, with more than 90+ locations in various parts of the city. Erstwhile Generico, Zeno Health has already saved Mumbai consumers over INR 170+ crores in just three years since its inception, thanks to a team of 850+ dedicated employees and a customer base of over 12+ lakh extremely satisfied customers. Zeno Health aims to satisfy consumer needs of trust on the quality of medicines, easy availability, and best price – Medicines at True Price, ZenoHealth.
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