The Madhya Pradesh BJP is kickstarting a 10-day Booth Vijay Abhiyan from today. This programme is part of the party's push to mop up 370 more votes from every single booth so that the BJP's vote share goes up by 10 per cent in the state.
The party's state president, Vishnu Dutt Sharma, said that for the last two years, the BJP had been focused on strengthening its booths and enhancing its relationship with the voters.
From March 13 to 22, the party's 41 lakh workers, including the chief minister and ministers, organisational office bearers and other public representatives will be present at booths in Guna for two hours every day. Every booth will be renamed ‘Modi booth’ and the PM’s initiatives shall be highlighted.
There are 1,092 booths in the district.
The focus at each booth will be to reach out to voters in the 18-19 year age group who have 16 lakh votes among them. In addition, every caste group will be reached out to.
While the first day will be devoted to meetings between panna (page in the voters list) pramukhs and party workers, day two will be devoted to clicking selfies with the lotus and welcoming as many new people as possible to the party folds.
Day three will be devoted to fanning out to settlements of Scheduled Castes and Scheduled Tribes. On day four, panna pramukhs will reach out to voters on their alloted pages and also request them to become part of panna samitis (committees).
On day five, the focus will be on new voters and gifting them stoles with the party’s name and symbol.
The following day will be devoted to reaching out to beneficiaries and taking ‘lotus’ selfie with them. Beneficiaries will also be asked to become ambassadors of ‘Viksit Bharat’.
Day seven is devoted to women voters and shall include explainers on the voting process. On the following day, visits shall be made to religious places and bhajan mandalis extolled to chip in to increase support for the party.
The penultimate day will be devoted to meeting grassroots functionaries like ASHAs, Rozgar sahayaks, and patwaris. The last day of the programme will have a kisan chaupal (farmers' meeting). Local traders will also join these meetings.
Guna is significant as it has been a Congress stronghold for the most part, though, in 2019, it was won by the BJP by defeating Jyotiraditya Scindia with a margin of about 1.25 lakh votes. This time, however, Scindia is the BJP candidate from Guna.
