The carpet bombing during the elections has been a crucial element of the Bharatiya Janata Party’s campaign, but the most strategic part is the booth management, where it is able to beat its opponents and even turn around the polls.
Before Prime Minister Narendra Modi headed for five-day foreign visit, he held a pep talk with the party’s booth workers in Maharashtra. Modi’s direct connect with the grassroots workers is an effective means to boost morale. "The election day is approaching, and the time for the fruits of your (workers) hard work is near. The next few days will be crucial."
“The people of Maharashtra are highly impressed with the two-and-a-half years of the Mahayuti government's tenure...The Mahayuti government is striving for the empowerment of every section of society. This is the key difference between our government and the Aghadi government, and people can clearly feel this difference,” Modi said while participating in the ‘Mera Booth Sabse Mazboot’ programme.
Modi’s direct communication also arms the workers with the talking points and election message to be delivered on the ground. “The sentiment echoing across Maharashtra is: 'With BJP-Mahayuti, there is momentum, and with momentum, Maharashtra progresses',” he added.
Hitting out at the Congress, Modi said, “Congress is well aware of its history – when the SC, ST, and OBC communities were less aware, they enjoyed full majority governments at the Centre. When these communities united, Congress's dominance began to decline. Now, Congress seeks to create deep divisions among these communities to ensure no force remains to oppose them."
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Acknowledging the work done by individuals, Modi often talks to workers. Speaking to Vinod Kulkarni, the booth president from Radhanagari, he shared that the people in his booth are very pleased with the government’s schemes. PM Modi encouraged him to inform people about the benefits of these schemes, listen to their concerns, and work towards resolving them.
Modi highlighted the success of the PM Surya Ghar Muft Bijli Yojana, which has not only brought electricity bills down to zero but also enabled people to generate income through electricity. Also, Modi urged every booth worker to give their best effort in the final days of the election, focusing on winning polling booths and achieving record voter turnout in every booth.
