As part of its commitment to inclusivity, IPL franchise Royal Challengers Bengaluru (RCB) is expanding its reach by offering content in multiple languages, with Kannada as the first launch on the occasion of Karnataka Rajyotsava.
RCB's Kannada Instagram page, launched recently, saw a tremendous response, amassing over 1.6 lakh followers in just one month. This highlights the team's dedication to its local fanbase, while also reinforcing the importance of engaging in the native language to foster a deeper and more personal connection.
With this digital strategy, RCB aims to make player stories accessible to all cricket lovers.
In addition to the content creation for the Kannada page, RCB is working on dubbing content in multiple Indian languages, celebrating the vibrant culture and spirit of the country, with Karnataka being at the forefront.
The franchise felt encouraged seeing the enthusiasm of fans for the first regional Kannada page to continue bringing fans closer to the team while embracing and celebrating the diversity of its supporters.
What next for RCB?
Ahead of the recently held IPL Mega Auction,
RCB retained three players -- Virat Kohli, Yash Dayal and Rajat Patidar -- leaving them with a lot to do at the auction. They did not have a very productive opening day but caught up on day two. Fast bowling has been the weaker link for RCB over the years and they have tried to fix that with signing of Josh Hazlewood and Bhuvneshwar Kumar.
The heavy English flavour to the squad is provided by Liam Livingstone, Jacob Bethell and Phillp Salt. Their superstar, Kohli, could be seen captaining the unit once again as RCB chase the elusive crown.
