Modern Crew is Revolutionizing Sustainable Fashion with Bamboo based Vest Loungewear

New Delhi (India), July 15: Modern Crew, the innovative brand in men's innerwear and loungewear, has recently unveiled its latest collection, showcasing distinctive men's vests and lounge pants pyjamas made from eco-friendly bamboo fabric. With its commitment to originality and superior fabric composition, Modern Crew once again impresses by seamlessly combining comfort and durability in their products.


The fashion industry has long struggled with the environmental impact and pollution it generates. In recognition of this challenge, Modern Crew has taken a proactive stance, striving to create a sustainable solution that seamlessly integrates fashion and eco-consciousness. By utilizing bamboo fabric, the brand has successfully developed a line of vests and pyjamas that not only meet the highest standards of quality but also significantly reduce their ecological footprint.

Bamboo, renowned for being one of the softest and lightest natural fibers, boasts remarkable properties. Not only is it naturally anti-odour, but it also outperforms cotton by 40% when it comes to managing sweat. Its eco-friendly and biodegradable nature makes it the ideal choice for consumers who prioritize sustainability. In stark contrast, cotton cultivation often entails the excessive use of pesticides and copious amounts of water.

Since their launch in May 2020, Modern Crew has made sustainability a core pillar of their brand. It began with their first product launch—the Next Skin Men's Briefs and Next Skin Men's Trunks—both crafted from micro modal fabric. This fabric, derived from Beechwood trees, is renowned for its eco-friendliness, consuming up to 90% less natural resources compared to cotton crops. Not only does micro modal fabric offer a luxurious feel and lightweight experience, but it also excels in moisture-wicking capabilities, making it perfectly suited for the Indian climate.

Expressing their enthusiasm for the new product launch, Shivesh Verma and Saurabh Bisht, the co-founders of Modern Crew, shared, "We are thrilled to introduce our new range of Men's Vests and pyjamas in the Men's loungewear category, crafted from bamboo fabric! This collection caters to today's modern men who seek premium, comfortable products with an understated elegant look. Sustainability is not just a passing trend; it is our responsibility to protect our planet and the future. Through our brand, we strive to create fashion-forward garments that prioritize eco-friendly materials."



Modern Crew's mission is to redefine comfort as the new norm for men, whether in their innerwear or loungewear. The Bamboo Men's Vests are available for purchase on the Modern Crew website (https://moderncrew.in), with prices starting at Rs 399, while the lounge pants start from Rs. 1399.

(Disclaimer: The above press release comes to you under an arrangement with PNN and PTI takes no editorial responsibility for the same.). PTI PWR
PWR

(This story has not been edited by THE WEEK and is auto-generated from PTI)