Milind Soman Concludes the 240-Kilometer Unity Run 3.0 at Naigaon - Vasai Virar Fort Celebrating 78 Years of India's Independence

Mumbai, August 16, 2024 – Milind Soman, India’s iconic supermodel and fitness advocate, successfully concluded the Unity Run 3.0 today at the historic Vasai Virar Fort, covering an extraordinary 240 kilometers barefoot. The run, which began in Pune on August 10th, was a powerful tribute to India's 78 years of Independence, symbolizing the unity, resilience, and enduring spirit of the nation.

As Milind Soman reached the final destination, he reflected on the journey with a sense of accomplishment and pride. "This run has been a testament to the strength and unity that defines our nation. Each step taken has been in honor of India's resilience and the unbreakable spirit of its people. Facing heavy rains along the way only reinforced my commitment to this cause, reminding me that our unity is our greatest strength. I am deeply grateful to everyone who supported me throughout this journey, and I am proud to have been part of such a significant celebration of our Independence," said Soman.

The Unity Run 3.0, supported by Ampere Nexus and Lifelong, passed through culturally significant locations such as Lonavala, Panvel, and Vashi, each representing Maharashtra's rich heritage. The run was not just a physical challenge but an opportunity to bring together diverse communities under shared values of health, wellness, and national pride.

Throughout the journey, community engagement activities were a highlight, with residents from various towns and villages participating in fitness initiatives and interacting with Milind Soman. These activities promoted physical well-being while reinforcing the core message of unity and perseverance that the run embodies.

The Unity Run, which began in 2021, has grown into a powerful symbol of determination and national pride. Over the past three years, Milind Soman has covered more than 1,100 kilometers, inspiring countless individuals across the country. The first Unity Run saw him traverse 420 kilometers from Mumbai to the Statue of Unity in Kevadia, Gujarat, while the second edition in 2022 took him 450 kilometers from Jhansi to the Red Fort in Delhi, with a special focus on promoting women’s empowerment.

About Ampere

Ampere set out to take charge 16 years ago in 2008 with the foresight and passion to revolutionize everyday mobility. Aiming to make #HarGullyElectric, Ampere has built a family of over 3 lakh+ customers. Recently, Ampere launched the Nexus, India’s first high-performance family electric scooter. The Ampere Nexus is entirely designed, developed, and manufactured in India, featuring multiple first-ever innovations and class-leading specifications. The Ampere Nexus completed the iconic Kashmir to Kanyakumari journey, covering over 10,000 kilometres in a single trip. This expedition set four iconic records, which were acknowledged by the India Book of Records. Ampere is backed by the 165 years legacy of Greaves and a pan-India network.

About Lifelong Online

Lifelong Online is one of India’s leading e-commerce brands for consumer goods. Inspired by consumers, our products are developed keeping the modern Indian consumer’s lifestyle at the core of the design. As we reimagine everyday living, our products strongly resonate with our consumers, establishing our strong presence across multiple categories, starting from Home & Kitchen, Lifestyle, Fitness, Healthcare, and extending to Smartwatches. At Lifelong Online, we run the complete e-commerce flywheel, with a technology backbone that secures customer feedback across multiple touch points, demonstrating effective marketing and communication campaigns, managing a diverse multi-country factory base, a pan-India customer service network, and robust capabilities of e-commerce fulfillment at multiple locations across India. Lifelong Online was founded by Atul Raheja, Varun Grover, and Bharat Kalia in 2015.

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