Kolkata, West Bengal, India (NewsVoir)
This Durga Pujo, Wow! Momo pays tribute to the unsung heroes in our lives, the dedicated caregivers who treat our older generation as their own. In its latest brand film, released on Monday, October 7th Wow! Momo captures the essence of care, sacrifice, and celebration in a heartwarming narrative that highlights the unwavering commitment of caregivers to elderly family members.
The brand film tells the story of caregivers, who go beyond duty, treating the elderly with the love, patience, and devotion that reflects their deep bond. The visual storytelling showcases the connection between a father who is taken care by a caretaker. Meanwhile his daughter comes over and surprises him.
The Pujo campaign by Wow! Momo digs into the vibrant spirit of Durga Pujo, celebrating the essence of Bengal’s sociocultural richness. From the rhythmic drumbeats to the conch shell's call, the festival unites joy, tradition, fashion, and culinary delights. It’s a time of homecoming, artistry, and gathering and an explosion of emotions, colours, and flavours. It highlights how their delicious offerings elevate every moment of celebration, adding that signature WOW factor to the festive experience.
Speaking about the campaign, Muralikrishnan, CMO of Wow! Momo, said, "Durga Pujo is more than just a festival, it's about togetherness, love, and celebration. Through this campaign, we wanted to honour the caregivers who, with their silent dedication, create moments of comfort and care in the lives of our elders.”
Wow! Momo invites everyone to be part of this heartfelt celebration by watching the brand film, sharing it with their families, and taking a moment to appreciate caregivers for their selflessness.
YouTube link: youtu.be/GXELcpiZvZU
Watch the full brand film on Wow! Momo’s YouTube channel and social media platforms.
Wow! Momo is India's largest and fastest-growing quick-service restaurant (QSR) chain, renowned for its innovation around momo. Established in Kolkata in 2008 by founders Sagar Daryani and Binod Kumar Homagai, the brand began as a small kiosk and has since expanded to over 650+ outlets across 45+ cities. Wow! Momo has also launched sister brands Wow! China, Wow! Chicken, and Wow! Kulfi. The brand has gained significant popularity for its emphasis on innovation, with special deals, and campaigns.
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