Indulgence Takes the Spotlight Magnum Ice Cream to Unveil a Sensational New Launch at Lakmē Fashion Week x FDCI

~ Magnum to unveil an indulgent new flavour ~

National, 24th March 2025: Magnum, the iconic ice cream crafted with Belgian chocolate, returns to Lakmē Fashion Week x FDCI to celebrate indulgence, luxury, and pleasure. With a legacy intertwined with fashion and luxury, Magnum continues to create opulent experiences bringing its much-loved Magnum Chocolate Dipping Bar to India’s premier fashion and beauty platform. The brand is set to elevate the pleasure quotient at Lakmē Fashion Week, taking place from March 26th to 30th, 2025, at Jio World Convention Centre, Mumbai.



Much like fashion, where every detail is thoughtfully curated, Magnum crafts experiences with the finest Belgian chocolate, turning every bite into pure indulgent pleasure. This season at Lakmē Fashion Week, Magnum introduces a series of luxury experiences, from the much-loved Chocolate Dipping Bar to unique collaborations that fuse flavor with high fashion. The celebration peaks with the iconic Magnum Party, an evening of glamour and indulgence, bringing together fashion’s elite for an unforgettable experience of luxury and pleasure.



• An Iconic Celebration and a New Magnum Flavor Unveil – Magnum is set to make a statement at Lakmē Fashion Week with a grand unveiling. Graced by fashion icons, the evening will blend luxury and true pleasure, culminating in the reveal of Magnum’s newest indulgent flavor. Set against a backdrop of glamour, the event will immerse attendees in the world of Magnum, further solidifying its place at the intersection of fashion and indulgence, creating an experience as rich and unforgettable as its Magnum Bar.

• Exclusive Designer Magnums by India's most celebrated Fashion Designers – Special edition Magnum creations inspired by trailblazing Indian designers: Falguni Shane Peacock, Amit Aggarwal and Shantnu Nikhil celebrating the art of indulgence through their unique signature creations, with each Magnum bar encapsulating their design sensibilities.

• A Bespoke Candle Collection – Expanding its sensory experience, Magnum introduces limited-edition candles inspired by its signature flavors, crafted in collaboration with esteemed Indian designer Ritika Mirchandani. These exquisite aromas capture the essence of indulgence, inviting guests to experience pleasure beyond taste—engaging scent, style, and sophistication in a true multisensory celebration.

Speaking on Magnum’s commitment to creating unparalleled experiences at the Lakmē Fashion Week, Toloy Tanridagli, Head of Ice Cream Business, HUL, shared: "Magnum is thrilled to return to Lakmē Fashion Week X FDCI, where fashion and luxury converge in the most spectacular way. As the platform marks 25 iconic years, Magnum reaffirms its commitment to crafting extraordinary experiences and unforgettable moments of indulgent pleasure delights. From the much-anticipated Magnum Party to immersive brand experiences, we are proud to be part of this landmark celebration, and as we continue to make waves worldwide, our ambition for India is to redefine luxury and pleasure, setting new standards for indulgent experiences.”

As Magnum continues to redefine boundaries, its presence at Lakmē Fashion Week is a testament to its commitment to blending luxury, taste, and creativity. From bespoke collaborations to immersive experiences, Magnum invites guests to step into a world where fashion meets pleasure.

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