Columns

Guest Column

Anuja Chauhan

Anuja Chauhan

The brain behind some of the most memorable ad slogans like Yeh Dil Maange More, Oye Bubbly and Nothing official about it, Anuja Chauhan worked with JWT India for more than 17 years. A best-seller author, screenwriter and an advertising consultant, she is also a Contributing Editor of THE WEEK.

SCHIZO-NATION

Rekha ji, time to rock

It's a great time to be an older woman in India

By Anuja Chauhan December 29, 2024

Pitfalls of extreme feminism

South Korea's extreme feminism movement—4B—advocates the four Bis

By Anuja Chauhan December 01, 2024

Hear out my bleat from the street

I realised street market had discovered artificial intelligence

By Anuja Chauhan November 17, 2024

Nerdiness has always been cool in India

Children across India seem to be hunting for offline ways to meet and interact

By Anuja Chauhan November 03, 2024

Toilet papers are a bum deal

Who bought bum washers to India? He or she deserves Padma award

By Anuja Chauhan October 20, 2024

Why even think of using 'MC', 'BC' slurs

Well aware of cathartic thrill of mouthing taboo words, but can’t deny its inherent misogyny

By Anuja Chauhan October 06, 2024

How Stree 2 has given us hope

With unabashedly feminist agenda, it redeems my faith in the inherent decency of Indians

By Anuja Chauhan September 22, 2024

Rapist vote bank’ actively fosters rape culture

We need to persist now like never before

By Anuja Chauhan September 08, 2024

Um, are we timid again? Show some muscle for Vinesh Phogat

Do we need a prime minister who despairs? Why the haste?

By Anuja Chauhan August 25, 2024

Masculine trait of listening

Being know-it-all isn’t sexy. Teachability is

By Anuja Chauhan August 11, 2024

Samvidhan Hatya Diwas should be observed on December 6

June 25 should be kept sacred to 1983 World Cup victory

By Anuja Chauhan July 28, 2024

Admire Rahul Gandhi's fearless pose

There is a growing sense that BJP does not speak for Hindus

By Anuja Chauhan July 14, 2024

Hounding of Arundhati Roy may turn out to be a self goal

Pity the nation that needs to jail those who ask for justice

By Anuja Chauhan June 30, 2024

Get together Nancy Tyagi and Kanhaiya Kumar!

Kanhaiya should order a spiffy bespoke kurta from Nancy to wear on counting day

By Anuja Chauhan June 02, 2024

Rupali Ganguly should take advise from her TV character 'Anupamaa'

'I hope Rupali will carry some Anu-ness into the next phase of her life'

By Anuja Chauhan May 19, 2024
Show More